Bill Martin brings his Entrepreneurship and Innovation to Shelfbucks to give real value to retail traffic analytics and more as Chairman of the Shelfbucks Board.
I am the founder of ShopperTrak, a data analytics company for retail.
A couple years ago, we had and opportunity to meet Shelfbucks at a trade show...in fact, we shared some common booth space, and it was very interesting to us as we've been in retail for about 20 years, and measuring the number of people who come in the stores...and Erik came up with a pretty clever idea of how to measure what happens once they get in the store.
That started the dialog, and then over time, we learned a little bit more about what Shelfbucks was doing...and figured out that it had some reference or relationship to the things that ShopperTrak was doing.
So it made an immediate attraction of me to their company and over time I've become more and more involved, and now I am the Chairman of their Board.