How Shelfbucks Can Help CPGs and Retailers


 In 1996, very few websites had analytics or powerful media. Today, very few merchandising programs have analytics or powerful media. That is about to change…with Shelfbucks.




 Merchandising Measurement, How it works:

 Track the entire life cycle of merchandising displays for comprehensive insights and detailed recommendations for program improvement.



Mobile Engagement, How it works:

Personalize digital engagements with shoppers at the point-of-purchase through

the retailers mobile app. 





Shelfbucks is the leading in-store shopper marketing optimization platform.

Shelfbucks enables CPG's and retailers to measure, manage and significantly improve the effectiveness

of in-store product merchandising campaigns.

“The addition of Shelfbucks technology to POP displays instantly provides CPG manufacturers and retailers with access to millions of new data points for measuring the impact of merchandising on local, regional and national levels, as well as historically unavailable indicators for determining product performance,” said Will Phillips, director of retail insights and innovation for Menasha Packaging.   “And because we can now provide near real-time performance data, brands and retailers can rapidly adjust in-store campaigns based on timely information on shopper behavior.”


 Chairman of the Board

Founder & CEO

Founder & CEO


Chief Merchant Officer

Chief Technology Advisor

Chief Technology Officer

Chief Business Development Officer

Chief Operating Officer

VP Data & Analytics

EVP Development & Analytics

Brett Hurt

Co-Founder, Bazaarvoice

George Garrick

Former CEO, IRI 

Gian Fulgoni

Co-Founder, comScore, Inc.

Len Lodish

Prof. of Mktg, Wharton School


Former Exec, Procter & Gamble


Past CEO, Neiman Marcus


Retired CFO, Walmart US

Mike Clifford

Former CIO, Whole Foods

Phil Thompson

CTO, Fossil


Founder, Tivoli


Former TI Fellow

Join Team Awesome

Shelfbucks is hiring top talent in many areas: Finance, Product, Engineering, Cloud, and more. Our goal is to recruit the highest quality talent in Austin to join a passionate, engaged company culture, where big ideas are realized every day. We are a cohesive, customer driven team, with a taste for excellence and a special ops mentality. We operate as a team of like-minded athletes, challenging each other to challenge the world.

If you are interested in becoming a key member of the retail revolution, please email your resume and back story to:

News & Events

As Seen In:
NRFRetailing TodayForbesWSJAssociated PressGeoMarketingStar Tribune

Complete your Omni Channel Strategy

Menasha and Shelfbucks can now bring digital capabilities to Point of Purchase (POP) Displays. You can impact sales and the shopper experience by leveraging existing POP and merchandising processes. You'll get a real time view of shopper behavior including traffic, dwell time and conversion rates by campaign, store and other key metrics. Shoppers using the retailer's mobile app can easily opt-in to receive coupons, product reviews and other content to create an interactive and measurable experience. Click on play to the left to watch how to complete your omni-channel strategy.

Shelfbucks In The News

Great Northern and Shelfbucks to Expand In-Store SmartDisplays(TM) for Retailers, Aug 17, 2016..."Shoppers browsing a Great Northern customer SmartDisplay can interact using their smartphones to immediately access product information, promotional offers, ratings and reviews, and other relevant content provided via the Shelfbucks SmartDisplay platform. "Great Northern's partnership with Shelfbucks is another logical step in our company's long history of providing leadership, innovation and winning strategies for our CPG and retail partners," said Mike Schliesmann, senior vice president, business unit manager for Great Northern Instore. "Our launch of SmartDisplays will streamline the process through which CPG companies and retailers realize the unprecedented benefits that come from adding advanced digital capabilities to in-store campaigns."...Read More

IoT Daily at Media Post article: Beacons Inside: Sensors Become Part of Indoor Displays, Aug 17, 2016..."...Beacons are being built into fixtures arriving at retail stores. Even more interestingly, the beacons are not being touted. Shelfbucks, the Texas company that installed beacons in GameStop stores last year, just inked a deal to partner with Great Northern Instore, which designs and provides in-store displays for brands including Kraft, 3M, United Hardware, SC Johnson and Logitech. Beacons will be pre-packaged inside the corrugated product displays before they’re sent to retailers for installation. The key here is that beacons are becoming part of physical structures inside stores rather than becoming a later add-on"...Read More

Shelfbucks and Shelfbucks' CEO Erik McMillan featured in eMarketer, DIGITAL SHOPPER MARKETING TRENDS IN THE US: GETTING PERSONAL IN THE AISLES, June 2016...Read More

Shelfbucks partners with Timbar Packaging and Display, Feb 2, 2016...Read More

How Merchandising Monitors Can Revitalize the Center Store, Retail Leader, Jan 18, 2016, ...Read More

Shelfbucks Buys IoT Platform, Direct Marketing News by Al Urbanski Jan 12, 2016...Read More, additional articles on this acquistion: MarketWatch, Reuters, Yahoo Finance, Point of Sale News, Retail TouchPoints, Austin Business Journal.

Shelfbucks Completes $6.5 million in Series A Funding, Yahoo Finance Nov 10, 2015...Read More

The Candid Voice in Retail Technology in Review...RSR Research, October 12, 2015..."As for things I wasn’t expecting to see, Shelfbucks definitely captured my attention."...Read More

GameStop Breaks New Ground with Beacons...Innovative Retail Technologies...August 19, 2015...Read More

Mondelez Announces Shopper Futures Participants...Drug Store News, August 31, 2015...Shelfbucks collaborating with Meijer and Oreo, and with Wakefern and more 

Gamestop uses Beacons to put customers in charge of store promotions, Chain Store Age, April-May, 2015...Read More

Hey, Don't Push Me!  Pull Me In (with In-Store Beacons) by INC., Feb 25, 2015...Read More

Five Things Retail Investors Need to Watch, CNBC, Jan 15, 2015...Read More

5 new technologies that may change how you shop, Washington Post, Jan 14, 2015...Read More

Best of NRF 2015: Top Ten Takeaways by the editors of RIS, Jan 14, 2015...Read More

GameStop's Technology Institute engages digital customers in stores, Computer, Jan 14, 2015...Read More 

Shelfbucks joins forces with GameStop and Menasha to demonstrate beacon-based platform that brings the power of the Internet to shelves and displays throughout U.S by Point of Sale News, Jan 7, 2015....Read More

Beacons Pop up in Stores Ahead of Holidays, Dec. 4, 2014.. Read More

Menasha and Shelfbucks Shine New Light on Beacons, Oct. 20, 2014... 
Read More

High-tech store displays aim to get consumers to buy, Oct. 24, 2014... 
Read More

Menasha Packaging, Shelfbucks to Launch First iBeacon
"Smart Displays" for In-Store Retail Merchandising
, Oct 20, 2014... 
Read More

Get In Touch

We’d love to hear from you.

We here at Shelfbucks think we’ve got the perfect solution for bringing digital insights to the physical world. Keep up to date with all of our latest ideas and innovations by signing up for our mailing list. Or, just let us know what you think of what we’re doing. We hope to hear from you soon!


2500 Bee Cave Road
Building 2, Suite #240
         Austin, TX 78746

Shelfbucks Advisers

Mike CliffordFormer CIO, Whole Foods
Michael FungFormer CFO, Walmart US
Richard MarcusFormer CEO, Neiman Marcus
Scott SilvermanFormer Chairman,
Phil ThompsonCTO Fossil
JIm BuckleyDirector Digital Sales, COX Media
Steve GarciaCEO Lynx Shopper Marketing
Asif KahnCEO, Location-Based Marketing Association
Marty Lautman Marketing Lecturer, The Wharton School
Leonard LodishProfessor Marketing, The Wharton School
Lamar JohnsonExecutive Director, McCombs School of Business
Haley RushingChief Purposologist, GSD&M
Steve TomlinsonMarketing Consultant
Joshua BaerFounder, The Capital Factory
Bob FabbioFormer CEO, Tivoli
Jonathan StevenVP Mobile & Emerging Technology, Jet Blue