Watch How Shelfbucks works, Live in Tarrytown Pharmacy in Austin, Tx

 

Shelfbucks

Shelfbucks will help retailers bring increased personalization to the shopper through their smart phone.

Smartphone shoppers seek digital offersCustomers already have their mobile phone device in their hands. Shelfbucks uses the power of mobile technology to improve the customer experience with a simple tap.
Smartphone Users improve user experienceBoth brands and retailers share common goals: please the customer and encourage a purchase. There’s no better way to do this than making the customer experience quick, easy and affordable.
Smartphone ShoppersShoppers love getting a good deal, but they often need a physical store to fall in love with your products. Many customers “showroom” for research while making their real purchase elsewhere. It’s time to fight back.

The Shelfbucks Team

Bill_Martin
BILL MARTIN

 Chairman of the Board

Founder & CEO
ERIK McMILLAN

Founder & CEO

CATHERINE LINDNER
CATHERINE LINDNER

Chief Merchant Officer

ARIC CHESTON
ARIC CHESTON

Chief Design Officer

Chief Technology Advisor
CHARLIE WALDEN

Chief Technology Advisor

VP Product
MICHAEL SCHESCHUK

EVP Product & COO

Chief Business Development Officer
ED ANDERSON

Chief Business Development Officer

VP Data & Analytics
KEVIN STAMBAUGH

EVP Development & Analytics

The Shelfbucks Advisors

 

brett_hurt
BRETT HURT

Co-Founder, Bazaarvoice

mike_clifford_rev2
MIKE CLIFFORD

Retired CIO, Whole Foods

bob_fabbio
BOB FABBIO

Founder, Tivoli

mike_fung
MICHAEL FUNG

Retired CFO, Walmart US

lamar_johnson
LAMAR JOHNSON

Former Exec, Proctor & Gamble

len_lodish
LEN LODISH

Prof. of Mktg, Wharton School

richard_marcus
RICHARD MARCUS

Past CEO, Neiman Marcus

scott_silverman
SCOTT SILVERMAN

Former Chairman, Shop.org

mike_tatelman
MIKE TATELMAN

Former VP, Sales & Mktg, Dell

phil_thompson_rev2
PHIL THOMPSON

CTO, Fossil

Join Team Awesome

Shelfbucks is hiring top talent in all areas: Sales, Marketing, Product, Engineering, Creative, Big Data (NoSQL, Hadoop, Rabbit, Demel, Cassandra, HANA), Cloud, Analytics, Media and more. Our goal is to recruit the highest quality talent in Austin to join a passionate, engaged company culture, where big ideas are realized every day. We are a cohesive, sales-focused team, with a taste for excellence and a special ops mentality. We operate as a team of like-minded athletes, challenging each other to challenge the world.

If you are interested in becoming a key member of the retail revolution, please email your resume and back story to: AwesomeCulture@shelfbucks.com

News & Events

 

Wall-StreetWITH SHELFBUCKS, YOUR PHONE SNIFFS FOR DEALS Read More
Personal Tech Columnist Geoffrey Fowler visited a pharmacy that’s testing ShelfBucks, little wireless stations that you wave your phone near to receive digital coupons and other promotions.

 

 

stores-logoSHELFBUCKS FEATURED IN STORES MAGAZINE Read Stores Magazine Article describing how Shelfbucks helps to end showrooming for retailers and brings value to shoppers, retailers and brands.

SHELFBUCKS IS A DEMO GOD AWARD WINNER
DEMOGod Award winners are chosen for their style, passion, clarity, and likelihood the product will be a commercial success.

 

CEO ERIK MCMILLAN PRESENTS SHELFBUCKS TO THE DEMO AUDIENCE
Erik demonstrates how Shelfbucks aims to level the playing field between physical and online retail – and how it will revolutionize the brand-to-consumer channel through mobile.

 

  

 
 
  Future Events

Bluetooth Smart Meet-up @ SXSWi 
March 7, 5-8pm
Bourbon Girl, Austin, TX

RetailLo.co @ SXSWi 
March 9, 12-7:30pm
Capital Factory, Austin, TX

SXSWi March 7-16
Austin, TX

Past Events

NRF Retail's Big Show January 12-15, 2014
Jacob Javits Convention Center, New York City

Retail RAMP October 28-30, 2013
Hyatt Regency McCormick Place, Chicago, IL

DEMO Conference October 15-17, 2013
Hyatt Regency Silicon Valley, Santa Clara, CA

Shop.org September 30-October 2, 2013
Lakeside Center McCormick Place, Chicago, IL

ShopLocal Client Summit August 13-14, 2013
City Winery, Chicago, IL

ShopperTrak Client Summit June 2013
Chicago, IL

Retail RAMP April 2013
Chicago, IL

Bazaarvoice Client Summit March 2013
Austin, TX

 

Shelfbucks In The News

retailTouchPoints, Tarrytown Pharmacy Offers Personalized Shopping Experiences with Beacon Technology, April 10, 2014...Read More

Shelfbucks CEO Erik McMillian, Author Robert Scoble Bring ‘Context' To Future Of BLE And Location Technologies For Retail At Austin Bluetooth Meetup March 7...Read More 

Shelfbucks Named Top 10 Austin Startup To Watch At SXSW By Capital Factory's Joshua Baer...Read More

Shelfbucks CEO Erik McMillian, Author Robert Scoble Bring ‘Context’ to Future of
BLE and Location Technologies for Retail at Austin Bluetooth Meetup March 7...Read More

Yahoo Finance: Shelfbucks Launches Beacon Technology in Austin's Tarrytown Pharmacy
Shelfbucks Inc., the leading iBeacon promotion platform for retail stores, today announced it has finalized the roll out of its solution in Austin's landmark Tarrytown Pharmacy, one of 3,500 stores in the Health Mart national pharmacy chain... Read More

Techzette: Shelfbucks to Land on Shelves Nationwide
If all goes according to plan, Austin startup Shelfbucks will be making retailers and shoppers happy nationwide in just a matter of months... Read More

Forbes: Apple's iBeacon And The Future Of Mobile Shopping
Products like Shelfbucks, which started developing BLE products two years ago in conjunction with Apple’s iPhone 4s. Shelf tags can be added throughout the store and are meant to be highly visible to shoppers who can tap or beam product information, compare prices and access promotions easily with their mobile devices... Read More

Retail Touch Points article Jan 31, 2014:
Trend Watch : Bringing the Mobile Retailing Experience In-Store with Beacon Technology... Read More

Stores Magazine article Jan 29, 2014:
Former Wal-Mart USA CFO Joins Shelfbucks Advisory Board... Read More

DemoGod winner shows me the store of the future. Robert Scoble interviews DEMOGod Winner Shelfbucks CEO Erik McMillan.… Watch Interview

Watch the Shelfbucks DEMO Conference presentation on YouTube
Shelfbucks CEO Erik McMillan presents on main stage during the 2013 DEMO Conference.… Watch Demo

AUSTIN AMERICAN-STATESMAN SEP 26, 2013
Austin startup Shelfbucks aims to help retailers connect with customers. Savvy retailers have mastered the art of interacting with their online shoppers. By tracking customers' clicks, they can find out what they're interested in and offer them coupons and discounts on the fly. But stores still haven't figured out how to connect in the same way with the shoppers roaming their aisles.… Read More

AUSTIN BUSINESS JOURNAL Sep 20, 2013, 10:51am CDT
Flying under the radar, BrickTrends changes its name. Though it's still in stealth mode, BrickTrends Inc. is about to change its name. The Austin-based company, which is scheduled to launch at the Oct. 15 Demo conference in California, made the switch to its new name, Shelfbucks, to better reflect its smartphone-based technology, executives said Thursday… Read More

Austin Start-Up 'BrickTrends' Rebranded 'Shelfbucks' as Company Preps for October 15 Launch at DEMO Conference in Silicon Valley Technology start-up BrickTrends today announced it has changed the company name to Shelfbucks prior to the official launch of its technology at the DEMO Fall conference in Santa Clara, Calif., October 15. One of approximately 50 new products and technologies selected to launch at the exclusive conference, Austin-based Shelfbucks is a smartphone-based technology designed to reinvent how consumers interact with product brands in the retail environment… Read More

Austin Business Journal AUG 27, 2013
Retail-focused Austin tech startup in stealth mode. An Austin-based serial entrepreneur is operating his fourth startup in stealth mode with a plan to go public at the October DEMO conference in California. Erik McMillan, the CEO of BrickTrends Inc., is disclosing few specifics about the company he officially launched in February. But the six-person startup has developed a sensor technology-based tool designed to "change how brands connect… Read More

Austin Start-Up 'BrickTrends' Secures $1 Million for Smartphone Solution that Will 'Level the Playing Field Between Online and Physical Retail' Technology start-up BrickTrends today announced the completion of $1 million in seed funding for the launch of a smartphone-based solution designed to reinvent how consumers interact with product brands in retail locations.The new technology will be introduced October 15 – 17 at the fall DEMO Conference in Santa Clara, Calif. BrickTrends is one of approximately 50 new products and technologies selected to launch at the exclusive conference… Read More

Get In Touch

We’d love to hear from you.

We here at Shelfbucks think we’ve got the perfect solution for bringing digital insights to the physical world. Keep up to date with all of our latest ideas and innovations by signing up for our mailing list. Or, just let us know what you think of what we’re doing. We hope to hear from you soon!

BT-web-icons-email200 Academy Dr, Suite 130, Austin, TX 78704

Shelfbucks Advisers

Mike CliffordFormer CIO, Whole Foods
Michael FungFormer CFO, Walmart US
Catherine LindnerFormer VP Retail Marketing, Walgreens
Richard MarcusFormer CEO, Neiman Marcus
Scott SilvermanFormer Chairman, Shop.org
Phil ThompsonCTO Fossil
Robb WaltersVP eCommerce, Costco
JIm BuckleyDirector Digital Sales, COX Media
Steve GarciaCEO Lynx Shopper Marketin
Asif KahnCEO, Location-Based Marketing Association
Marty Lautman Marketing Lecturer, The Wharton School
Leonard LodishProfessor Marketing, The Wharton School
Lamar JohnsonExecutive Director, McCombs School of Business
Haley RushingChief Purposologist, GSD&M
Steve TomlinsonMarketing Consultant
Joshua BaerFounder, The Capital Factory
Bob FabbioFormer CEO, Tivoli
Jonathan StevenVP Mobile & Emerging Technology, Jet Blue
Michael TatelmanFormer SVP Retail, Dell